OHO campaign

“Careful what you buy – choose originals

On 26 April, the Civil Society Organization “OHO” started implementing the public educational-informational campaign “Careful what you buy – choose originals”. The campaign goal is to inform the public the benefits of using and consuming original products and the damage done the false products. Within the project, a series of texts by eminent experts are to be published in the daily newspapers, referring to the various aspects of the intellectual property and its importance. The campaign will be followed by advertisements in the daily newspapers, on the radio, printed fliers, as well as TV progammes and public debates.

OHO is about to start an association – Macedonian Association for Protection and Promotion of the Intellectual Property – MARKA (Brand). The goals of that association are: promotion and protection of the intellectual property, training and consulting for creation and protection of brands. At the same time, the Association should function as a resource center for expertise in this field.

 

K.B.