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  Issue 70  Interview

Nenad Jovanovic, manager of Gorenje Ltd., Skopje
In Macedonia there is a need and conditions for companies’ investments
Last year your company replaced the traditional practice of participation and presentation at a fair with investing funds for building a bridge in Skopje. For promotion of a product, you have engaged the Faculty of Fine Arts in Skopje. How much is the act of investing in the society your strategic choice or it is initiated by certain actual conditions in the country?
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